Is Running Your Hotel on WhatsApp Slowing You Down?

The year is 2012. Uber is taking cities by storm, and WhatsApp is quickly becoming everyone's favourite way to stay in touch. Suddenly, there’s an easy way to chat with friends, plan weekend outings, and share funny memes—all in one app. It feels like communication has reached its peak.

Fast forward 10 years, and WhatsApp has become a staple not just in everyone’s personal life but in many businesses as well—around 30% to be exact. This raises an important question:

Is WhatsApp the Right tool for Your Internal Communication Strategy?

To decide whether WhatsApp is the right employee communication channel for you, you need to consider the type of internal communication required in your business.

Flat Communication vs. Task Management:

Flat Where the goal is to share information quickly and keep everyone in the loop without needing detailed oversight—WhatsApp is a very effective tool. It’s excellent for broadcasting messages, sharing updates, and facilitating quick, informal conversations. In environments where the communication is straightforward, such as retail stores and factories, WhatsApp can streamline the flow of information and ensure everyone is on the same page.

Not so flat However, if your business involves more complex workflows that require task management, project tracking, and structured communication, WhatsApp may not be sufficient. WhatsApp messages themselves are tough to keep track and systematically organise. For businesses where assigning tasks, setting deadlines, and tracking progress are critical, you might need a more robust tool that integrates communication with task management features.

Our Recommendation

Hotels, in particular, require both task management as well as immediate flat communication.

Whether it's urgently alerting someone to a problem or just running through daily guest requests, hotels need a combination of both. WhatsApp on its own has no internal task-tracking capabilities and can cause hotel staff to easily forget important tasks, leading to inefficiencies and wasted time as they try to sift through countless messages. This lack of organization can ultimately impact guest satisfaction and operational efficiency.

To bridge the gap between effective communication and streamlined task management, it's essential to find a tool that can handle both with ease. That’s where solutions like The Intelligent Guest come in. Designed specifically for the unique needs of hotels, it combines the immediacy of instant messaging with robust task-tracking features, ensuring that nothing falls through the cracks and that your team can deliver exceptional guest experiences every time.